The backyard Thanksgiving football tradition is getting an official upgrade. Lawn care company TruGreen announced it is elevating the annual “Turkey Bowl” with a new Ultimate Game Day Kit — complete with the debut of the coveted “Lawnbardi Trophy.”
Every year, before families sit down for turkey and pumpkin pie, millions take to their lawns for friendly football bragging rights. TruGreen says its new initiative is designed to give those casual battles a professional feel worthy of the holiday hype.
The limited-time kit includes a lineup of gameday essentials: a grass stain remover (for cleanup before dinner and photos), lawn-safe turf paint, field marker cones, a Turkey Bowl flag, a tongue-in-cheek playbook, and the centerpiece prize — the Lawnbardi Trophy.
“There’s nothing more classic than a family Turkey Bowl,” said Alyssa Puketza, Chief Marketing Officer at TruGreen. “We wanted to celebrate that tradition in a way that feels true to us, helping families make the most of their lawns and the moments that happen on them.”
Fans can enter to win a kit by commenting on TruGreen’s Instagram post published November 17. Entries close Sunday, November 23 at 11:59 p.m. CT.
Vanderbilt quarterback Diego Pavia shared his excitement for the promotion, saying his favorite football memories weren’t from stadium crowds but backyard rivalries.
“My brothers and I used to draw up plays on the fly and use anything we could find to mark the field,” Pavia said. “It’s pretty awesome that TruGreen is stepping up to make these games even better with the game day kit. The Lawnbardi Trophy will seriously amp up the competition this year.”
As part of the campaign, TruGreen will also release additional features, including a social media name generator to help fans personalize their games.
With more than 2.3 million lawns serviced nationwide — from family backyards to PGA TOUR courses and Minor League Baseball stadiums — TruGreen says this initiative highlights its mission of making outdoor spaces memorable gathering places. For more information, fans can follow @trugreen on social media or visit TruGreen.com.