Rickea Jackson is no stranger to turning heads on the court, but this time, it wasn’t just her play that made noise. Ahead of a recent game, the rising basketball star stepped into the spotlight in a custom Cheez-It inspired outfit that fused fashion and flavor in a way the tunnel has never seen before.
“It was definitely a fun partnership,” Jackson said of the collaboration. “I felt seen, I felt heard… any little tweaks I had, Brittney definitely listened.”
That “Brittney” is Brittany Hampton, a designer known for styling elite athletes and trendsetters across sports and entertainment. Cheez-It tapped Hampton to lead its debut into tunnel fashion with the launch of Cheez-Fitz, a snack-inspired style drop bringing cheesy swagger to game-day looks.
The outfit Jackson rocked wasn’t just bold, it was built to stand out. The Cheez-Fitz look is full of sharp, Cheez-It red tones, scalloped edges reminiscent of the crackers themselves, and a clever pocket design, so fans can carry their favorite snack in style.
(PHOTO CREDIT: Cheez-It)
Jackson’s look is part of a broader move by Cheez-It to bring its “cheezy” spirit courtside, from the game itself to the fits that surround it. Tunnel fashion has become a key space for players to express their personalities, and with Cheez-It in the mix, the energy just got a whole lot louder.
Designed to be gender-neutral and built with statement-making in mind, the Cheez-Fitz collection doesn’t just pay homage to the snack, it elevates it. For Jackson, it was about more than the outfit. It was about being part of a creative process that reflected her unique style.
“Brittany definitely listened,” she said. “It was a fun partnership, and we made something really cool.”
On and off the court, Rickea Jackson continues to set trends. And now, thanks to Cheez-It, she's doing it with a whole new flavor.
