LOS ANGELES — Fox Sports and Barstool Sports are teaming up in a sweeping content partnership that will see Barstool personalities appear on Fox programming, produce new shows, and collaborate on digital content, the companies announced Thursday.
The deal brings Barstool founder Dave Portnoy and other popular Barstool personalities into the Fox Sports fold for contributions to college football, college basketball and daily studio programming. The partnership also includes a new two-hour weekday show set to air on FS1, featuring Barstool and Fox Sports talent. A launch date for the program has not yet been announced.
“We’re excited to welcome Dave Portnoy and Barstool Sports to the FOX Sports family,” said Eric Shanks, CEO and executive producer of Fox Sports. “Dave has built a one-of-a-kind brand that connects with a new generation of sports fans—authentic, bold, and original.”
Portnoy called the agreement a landmark moment for his company.
“In our two-decade history, we’ve never had the chance to work with so much talent and resources,” Portnoy said. “We can’t wait to collab and bring our voice to FOX Sports’ airwaves. See ya soon in Columbus.”
As part of the deal, Portnoy will become a regular contributor to Fox’s “Big Noon Kickoff” college football show, offering weekly segments and on-site appearances during select games. Barstool’s “College Football Show” will also join “Big Noon Kickoff” at certain locations throughout the season and stream across Barstool and Fox platforms, including Tubi and the Fox Sports app.
In college basketball, Barstool will collaborate with Fox on coverage of the College Basketball Crown tournament, which Fox launched in 2025.
The partnership also extends to digital content, with both brands planning co-produced shows and online projects aimed at blending sports, lifestyle and internet culture. Further details are expected to be announced in the coming months.