NEW ORLEANS -- From 1995 to 2010, Sports Illustrated and Maxim were two of the most popular magazines in the country and you would be hard-pressed to find a male in the coveted 18-34 demographic that didn't have a subscription to one or both periodicals. Both publications have changed ownership multiples times, scaled back issues, cut staff and were on life-support in recent years but both stormed back this year to throw two of the best parties during Super Bowl weekend in New Orleans.
Sports Illustrated The Party took place at Mardi Gras and was headlined by Dom Dolla and Diplo. It had arguably the best guest list on Super Bowl Saturday night. The names that walked the red carpet included Sydney Thomas (pictured), Miles Teller, Kevin Costner, Alix Earle, Jon Hamm, Bill Belichick, Dak Prescott, Anthony Ramos, Louis Tomlinson, CeeDee Lamb, Michael Rubin, Livvy Dunne, Cristo Fernández, Adam Devine, CeeDee Lamb, Paul Skenes, Joel McHale, Braxton Berrios, Brianna LaPaglia, Nick Bosa, Offset, Vernon Davis, Reggie Bush, and Shadeur Sanders alongside an ultimate back-to-back DJ set by Dom Dolla & Diplo.
The party was the crown jewel of the three Super Bowl week events put on by Medium Rare co-founders Joe Silberzweig and Adam Richman as many party-planners moved their events to Friday or during the day Saturday this year as not to go head-to-head with SI.
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But what would Super Bowl week be like without some competition. Enter Maxim, which hosted the “Saints & Sinners Big Game Party" on Saturday night at the iconic Generations Hall in New Orleans. Produced by Unkommon Events, this exclusive event put on by Seth Kaplan, founder of unKommon events, featured entertainment from the internationally acclaimed DJ duo Loud Luxury, award-winning producer Timbaland, the dynamic beats of Plastik Funk, mixes by DJ unKommon, and unique beats of NFL All-Pro Le’Veon Bell.
The attendees included Kansas City Chiefs heiress Gracie Hunt (pictured), Andre Reed, Ashton Jeanty, Braxton Berrios, Cam Jordan, Dak Prescott, Dawn Richard, Demetrious Johnson, Derrick Henry, Dustin Poirier, George and Claire Kittle, Greg Olsen, Jaleel White, Jason Tartick, Jayden Daniels, Jerry Jeudy, Joey Graziadei and Kelsey Anderson, Jordan Love, Justin Glaze, Katie Austin, Katie Feeney, Kevin O'Connell, Kyle and Kristin Juszczyk, LeSean McCoy, Madison Brodsky, Marcus Semien, Mark Ingram, Nicole Murphy, Pat Surtain II, Penelope Ford, Peter Weber, Ray Lewis, Sam Russo, Scott Evans and Taylor Rooks.
One of the other big parties held during Super Bowl week featured world-renowned bourbon expert, bestselling author and podcast host Fred Minnick, hosting his annual Super Bowl event at the New Orleans Marriott Warehouse Arts District Hotel along with Pro Football Hall of Famer Terry Bradshaw, NFL legend Jared Allen, actors Ian Somerhalder (Vampire Diaries) and Rob McElhenney (It’s Always Sunny in Philadelphia). The event also featured performances by multi-platinum-selling country music artist Dierks Bentley and singer-songwriter Danni Rose. The night kicked off with a welcome toast from Minnick and Bradshaw and the world’s top female sports bettor Amanda Vance, as well as a meet and greet with recent Pro Football Hall of Fame inductee Jared Allen.