LAS VEGAS – There was so much more to the Las Vegas Grand Prix than racing as evidenced by the number of parties and events going on around Las Vegas during race week.
Two of the biggest events were put on by NEFT Vodka and by Barry’s and Celsius.
NEFT Vodka held an exclusive exclusive F1 meet-and-greet with NEFT Vodka's official partner, Visa Cash App RB Formula One, to start race week at the iconic Ghostbar in Palms Casino Resort.
With the bar’s renowned breathtaking views serving as the backdrop, Peter Bayer, CEO of Visa Cash App RB Formula One, and Laurent Mekies, Team Principal of Visa Cash App RB Formula One gave guests a unique, insider’s perspective on the world of F1 through a 30-minute interview and Q&A session
“NEFT Vodka was honored to kick off the Las Vegas Grand Prix festivities in partnership with Palms Casino Resort at the iconic Ghostbar," said Ernie Manansala Jr, Global Chief Marketing Officer at NEFT Vodka. "IGNITION, presented by NEFT Vodka, brought the thrill of Formula 1 to life in spectacular fashion, featuring an exclusive discussion and meet and greet with Peter Bayer, CEO of the NEFT-sponsored Visa Cash App RB Formula One team, and Laurent Mekies, the team’s dynamic Team Principal. Their insights into the world of F1, coupled with the stunning Ghostbar backdrop and our signature NEFT Vodka cocktails, made for an unforgettable evening."
Ernie added, "This event marked the perfect start to Grand Prix week, uniting industry leaders, media, content creators, and passionate fans under one roof to celebrate the pinnacle of motorsport. Our collaboration with Palms Casino Resort allowed us to deliver a truly premium experience, reflecting the innovation, style, and energy that NEFT Vodka represents."
One of the more highly anticipated activations during race week came from CELSIUS and Barry’s, who teamed up to celebrate the Las Vegas Grand Prix weekend with a collaborative pop-up workout experience.
The Zouk Nightclub at Resorts World was converted into the most sought-after workout space in the country during race weekend as invited guests were treated to four classes per day over three days.
Race fans, celebrities and influencers were taken through a 50-minute LIFT class taught by Ryne Harshman and Janet Koeiman. CELSIUS made sure guests were hydrated with a full sampling bar display onsite. CELSIUS is now the only available energy drink at Barry’s locations across the US to help further energize members and enhance their LIVE FIT lifestyles.
Guests were also treated to gifts from a variety of brands in attendance such as lululemon, which had custom Barry’s x lululemon merchandise created on-site along with tote bags. Therabody, which offered recovery services available in club’s exclusive lounge, Fresh Skincare, which offered refreshing facials in the lounge and Chobani, which offered protein-packed post-class drinks for every attendee.